Shop report

Shop report:

The Jane Norman store I visited was located inside House of Frasier on Oxford Street, London and the River island store I visited was in surrey quays shopping centre, London. Both shops where of similar scale and whereas the river island store was well set out and inviting, the Jane Norman section in House of Frasier was shoved into a corner with insufficient lighting to properly highlight the collection.

The Jane Norman section in house of Frasier felt desolate as there wasn’t any staff around to assist customers or to welcome them, whereas as soon as you walk in to the river island store it is clear that there is staff working on the shop floor who ask if you need any assistance. The tags on the clothes in Jane Norman where bent and creased which makes the brand look untidy and lazy whereas the tags in river island had two layers which were made out of stronger more durable plastic and card and where unbent in any way.

The hangers in both stores where simplistic with just the brand logo on them and both were plastic with white and black as the colour scheme.

The lighting fixtures in Jane Norman where normal spotlightsfitted into the ceiling just giving a plain and simple image to the brand, river islands light fixtures where slightly more interesting in studio style but still very simple, although they also had LED lighting above the till which made the shop look more interesting.

The only promotional materials in both shops were the shops logo. No scents.

Staff presentation of both shops was neat and tidy however the river island staff were dressed in the latest seasons trends.

The clothing was sectioned off by similar colours in both shops, apart from the jeans, shoes and accessories sections inRiver Island which were sectioned off by product category.

 

 Shop report:

Jane Norman -

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Jane Norman located in Oxford street house of Frasier

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Jane Norman section shoved into a corner

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Insufficient lighting

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Products crammed together

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All the same coloured products grouped together so it makes it harder to see the individual products

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Desolate with no members of staff around to offer help

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The tags on the clothes in Jane Norman where bent and creased which makes the brand look untidy and lazy

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Cheap looking plastic black and white hangers

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The lighting fixtures in Jane Norman where normal spotlights fitted into the ceiling just giving a plain and simple image to the brand

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The only promotional materials in both shops were the shops logo. No scents.

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Staff presentation of both shops was neat and tidy however the river island staff were dressed in the latest seasons trends.

 

River Island –

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The River Island store I went into was in surrey quays shopping centre, as this was a similar scale to the Jane Norman section I visited in house of Frasier.

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Well set out and inviting; open doors, interesting layout, focal points at front of shop.

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Staff around to help

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Thick double layered swing tags to give the brand a clean polished feel.

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Simplistic hangers, black and white, although they were better shaped to fit the clothes.

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Studio style and LED lighting

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Staff wearing latest seasons trends

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Products categorised by category as well as colour schemes.